This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results. By the end of this course you will be able to: 鈥� Create an ad in Meta Ads Manager 鈥� Evaluate campaign results 鈥� Conduct an A/B Test to compare ad campaigns and see which performs best 鈥� Conduct a Brand Lift test to measure how your ads impact brand awareness or recall 鈥� Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions 鈥� Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes 鈥� Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
Evaluating the Results of a Conversion Lift Test
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Skills You'll Learn
Marketing, Data Analysis, Experiment, A/B Testing, Social Media Marketing, Ads Manager, Advertising, Meta advertising, Brand Management
Reviews
4.8 (225 ratings)
- 5 stars83.11%
- 4 stars13.77%
- 3 stars0.88%
- 2 stars0.88%
- 1 star1.33%
DP
Aug 29, 2022
鈥婨verything was topnotch- explicit explanation, engaging quizes and great presentation!
SB
Nov 28, 2022
Excellent course content and well formulated in stages easy to assimilate. Very nice.
From the lesson
Running Experiments with Meta
In week 3, you鈥檒l learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You鈥檒l learn how to evaluate the results of these tests and how these results can inform the future of your campaign.
Taught By
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management