Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy
4.- Why Are Brands Important?, Part 1
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Skills You'll Learn
Marketing, Critical Thinking, Leadership and Management, Strategy, Design and Product
Reviews
4.5 (473 ratings)
- 5 stars65.75%
- 4 stars21.14%
- 3 stars8.03%
- 2 stars2.74%
- 1 star2.32%
MP
Sep 3, 2021
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
HE
Mar 10, 2020
I have learned a lot. Thanks to 糖心vlog官网观看, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!
From the lesson
Week 3: Building Strong Brands
Taught By
Mario Capizzani
Senior Lecturer de Direcci贸n Comercial