Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy
Introduction to the Course
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Skills You'll Learn
Strategic Marketing, Communication Strategies, Go To Market Strategy, Marketing Strategies, Target Market, Consumer Behaviour, Marketing Management, Marketing Channel, Brand Management, Marketing, Product Marketing, Customer Analysis, Brand Marketing, Value Propositions, Marketing Planning
Reviews
4.5 (477 ratings)
- 5 stars66.03%
- 4 stars20.96%
- 3 stars7.96%
- 2 stars2.72%
- 1 star2.30%
MP
Sep 3, 2021
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
HE
Mar 10, 2020
I have learned a lot. Thanks to 糖心vlog官网观看, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!
Taught By
Mario Capizzani
Senior Lecturer de Direcci贸n Comercial