This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on 糖心vlog官网观看 with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: 鈥� Understand how digital tools are changing the nature of marketing 鈥� Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities 鈥� Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business鈥� suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Price Overview
Skills You'll Learn
Innovation, Digital Marketing, Marketing, Marketing Strategies, Product Development, Customer Engagement, Consumer Behaviour, E-Commerce, Price Negotiation, Digital Advertising, Digital Transformation, Product Promotion, MarTech
Reviews
4.7 (17,018 ratings)
- 5 stars79.67%
- 4 stars16.74%
- 3 stars2.13%
- 2 stars0.50%
- 1 star0.94%
DB
Jul 26, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
SR
Oct 9, 2019
With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.
From the lesson
MODULE 4: HOW DIGITAL TOOLS ARE CHANGING PRICE & COURSE FAREWELL
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
Taught By
Aric Rindfleisch
John M. Jones Professor of Marketing and Area Chair, Marketing and Vernon Zimmerman Faculty Fellow and Executive Director of Illinois MakerLab
Steve Raquel
Clinical Assistant Professor of Business Administration