In this course, you will discover the essentials of marketing management in a concise course that covers market analysis, strategy, and execution. Master the 5C analysis to understand the market and your company's position, enabling strategic decision-making and market opportunity assessment to elevate your marketing expertise efficiently.
The Ansoff Matrix
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Skills You'll Learn
Marketing, Marketing Concepts
From the lesson
Marketing Management Essentials: Market Analysis
In this course we will cover the importance of understanding customers, competitors, collaborators, context, and the company itself for making informed business decisions.
Taught By
Dushinka Karani