In this course, you will embark on a journey through the fundamentals of marketing management. You'll learn the steps to understand the market and consumer behavior, create and deliver a strategic marketing plan, and capture value for profit and brand growth. Engage customers effectively and measure success with key performance indicators for impactful marketing outcomes. Develop, execute, and monitor marketing strategies to achieve your business goals.
The Marketing Plan Structure
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Skills You'll Learn
Strategic Marketing, marketing, Customer experience strategy (CX), Marketing Effectiveness, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, Market Research, Marketing Planning, Marketing Management, Market Analysis, Performance Measurement, Brand Management
From the lesson
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Taught By
Dushinka Karani