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In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see 鈥渕arketing in action鈥� in the business world. You will be able to: 鈥� Define all elements of the marketing mix and explain the role each element plays in creating value 鈥� Compare different pricing models 鈥� Evaluate the use of different channels of distribution by existing businesses 鈥� Critique advertising execution 鈥� Create a persuasive advertising piece This course is part of Gies College of Business鈥� suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.