In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see 鈥渕arketing in action鈥� in the business world. You will be able to: 鈥� Define all elements of the marketing mix and explain the role each element plays in creating value 鈥� Compare different pricing models 鈥� Evaluate the use of different channels of distribution by existing businesses 鈥� Critique advertising execution 鈥� Create a persuasive advertising piece This course is part of Gies College of Business鈥� suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
What is a Distribution Channel?
Skills You'll Learn
Strategic Marketing, Product Strategy, Marketing Strategies, Marketing Communications, Consumer Behaviour, Advertising, Integrated Marketing Communications, Brand Strategy, Market Analysis, Marketing Channel, Marketing, Product Lifecycle Management, Marketing Effectiveness, Product Management, Writing, Value Propositions
Reviews
4.8 (726 ratings)
- 5 stars85.53%
- 4 stars12.12%
- 3 stars1.37%
- 2 stars0.13%
- 1 star0.82%
SP
Sep 9, 2020
I really enjoyed this course. This course offers real insight about marketing mix, consumer behaviour and Market research!!! . I would definitely recommend people to do this course.
QZ
Oct 3, 2020
It is great course. Prof. Noel state clearly about marketing concepts. Overall, it's a good course of those who want to have a basic understanding about marketing.
From the lesson
Module 2: Delivering Value (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.
Taught By
Hayden Noel
Clinical Associate Professor of Business Administration and Gies Case Development Coordinator and Diversity, Equity and Inclusion Facilitator