In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: 鈥� Define marketing and describe how marketing creates value 鈥� Describe the elements of the marketing mix 鈥� Explain how these elements interact to create value for consumers 鈥� Use different analytical frameworks to examine how managers solve business problems 鈥� Evaluate brand extensions 鈥� Develop a marketing plan proposal This course is part of Gies College of Business鈥� suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Value Proposition and Differentiation
Skills You'll Learn
Marketing, Customer Insights, Target Market, Marketing Analytics, Promotional Strategies, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Value Propositions, Marketing Planning, Product Planning, Market Analysis, Brand Management
Reviews
4.8 (1,729 ratings)
- 5 stars84.38%
- 4 stars12.72%
- 3 stars1.96%
- 2 stars0.34%
- 1 star0.57%
NG
May 5, 2020
It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.
MY
Apr 3, 2017
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
From the lesson
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.
Taught By
Hayden Noel
Clinical Associate Professor of Business Administration and Gies Case Development Coordinator and Diversity, Equity and Inclusion Facilitator