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2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

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Skills You'll Learn

Digital Marketing, Marketing, search marketing, Brand Communication, Market Research, Advertising, Content Marketing, Communication, Strategy, Social Media

Reviews

4.6 (3,146 ratings)

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DL

Nov 17, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

KK

Oct 3, 2020

Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.Thank you for the wonderful opportunity.

From the lesson

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers.聽

Taught By

  • Mike Yao

    Mike Yao

    Professor of Digital Media, Head of the Charles H. Sandage Department of Advertising in the College of Media, Affiliated Professor of Business Administration

  • Marisa Peacock

    Marisa Peacock

    Lecturer

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