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3-1.2 Social Media Marketing Strategies Overview

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Skills You'll Learn

Digital Marketing, Marketing, Data Management, search marketing, Brand Communication, Advertising, Content Marketing, Communication, Strategy, Social Media

Reviews

4.6 (3,146 ratings)

  • 5 stars
    71.61%
  • 4 stars
    20.21%
  • 3 stars
    4.70%
  • 2 stars
    1.78%
  • 1 star
    1.68%

DL

Nov 17, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

KK

Oct 3, 2020

Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.Thank you for the wonderful opportunity.

From the lesson

Social and Email Marketing

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

Taught By

  • Mike Yao

    Mike Yao

    Professor of Digital Media, Head of the Charles H. Sandage Department of Advertising in the College of Media, Affiliated Professor of Business Administration

  • Marisa Peacock

    Marisa Peacock

    Lecturer

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