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Course Introduction

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Skills You'll Learn

Digital Marketing, Marketing, Data Management, search marketing, Brand Communication, Advertising, Content Marketing, Communication, Strategy, Social Media

Reviews

4.6 (3,146 ratings)

  • 5 stars
    71.61%
  • 4 stars
    20.21%
  • 3 stars
    4.70%
  • 2 stars
    1.78%
  • 1 star
    1.68%

DL

Nov 17, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

KK

Oct 3, 2020

Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.Thank you for the wonderful opportunity.

From the lesson

Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets

In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.

Taught By

  • Mike Yao

    Mike Yao

    Professor of Digital Media, Head of the Charles H. Sandage Department of Advertising in the College of Media, Affiliated Professor of Business Administration

  • Marisa Peacock

    Marisa Peacock

    Lecturer

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