This course is a comprehensive online course designed to equip learners with the skills needed to excel in the digital realm. It covers effective communication across various online platforms, including social media, email, and webinars. The course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively. Prerequisites for the course include a basic understanding of digital platforms and familiarity with communication principles. Learners should also be eager to enhance their digital engagement skills. This course is tailored for digital marketers, social media managers, content creators, and business communication professionals. It aims to help them leverage digital platforms effectively to communicate their messages and engage with their target audience. The learning objectives of the course include identifying key digital communication platforms and their unique features, implementing strategies for crafting engaging content tailored to different digital mediums, constructing comprehensive digital communication plans, and evaluating the effectiveness of digital communication campaigns using analytics tools.
Introduction to content creation strategies
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Skills You'll Learn
Online Networking, Webinar Presentation, Email Etiquette, Social Media Engagement, Content creation
From the lesson
Content is the King, How to Create it?
Module 3 focuses on content creation strategies essential for digital communication, covering crafting compelling written and visual content as well as leveraging user-generated content (UGC) for brand engagement.
Taught By
Jo茫o Freitas
Strategist | Entrepreneur | Catalyst for Growth & Impact
Starweaver Instructor Team