This course is a comprehensive online course designed to equip learners with the skills needed to excel in the digital realm. It covers effective communication across various online platforms, including social media, email, and webinars. The course provides a thorough understanding of digital communication principles and practical techniques to engage and connect with audiences effectively. Prerequisites for the course include a basic understanding of digital platforms and familiarity with communication principles. Learners should also be eager to enhance their digital engagement skills. This course is tailored for digital marketers, social media managers, content creators, and business communication professionals. It aims to help them leverage digital platforms effectively to communicate their messages and engage with their target audience. The learning objectives of the course include identifying key digital communication platforms and their unique features, implementing strategies for crafting engaging content tailored to different digital mediums, constructing comprehensive digital communication plans, and evaluating the effectiveness of digital communication campaigns using analytics tools.
Introduction to the course & the instructor
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Skills You'll Learn
Digital Marketing, Emerging Technologies, Email Marketing, Storytelling, Communication Strategies, Forecasting, Customer Engagement, Communication Planning, Public Relations, Presentations, Target Audience, Content creation, Digital Communications, Writing, Digital Media Strategy, Crisis Management, Social Media, Ethical Standards And Conduct
From the lesson
Introduction to Digital Communication
Introduction to Digital Communication provides a foundational understanding of digital communication, exploring its importance, key concepts, and audience targeting strategies.
Taught By
Jo茫o Freitas
Strategist | Entrepreneur | Catalyst for Growth & Impact
Starweaver Instructor Team