Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations. By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. - Develop and implement product marketing and sales strategies. - Apply quality assurance and control techniques to ensure product quality. - Manage the product life cycle post-launch, including updates and improvements. - Complete a final project that Explain the ability to launch and manage a product. -Execute enterprise software deployments -Ensure compliance monitoring A Microsoft 365 license or free trial is needed to complete the course activities.
The ongoing journey of product success
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Skills You'll Learn
Continuous Monitoring, Release Management, Generative AI, Key Performance Indicators (KPIs), Sales Strategy, Data-Driven Decision-Making, Product Quality (QA/QC), Product Lifecycle Management, Cross-Functional Collaboration, Product Marketing, Product Management, Promotional Strategies, Quality Assurance, Product Development, User Feedback, Marketing Planning, Product Improvement, Product Testing, Performance Analysis
From the lesson
Post-launch management
This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
Taught By
Microsoft