How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
Attention & Consciousness
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Skills You'll Learn
Marketing, Research and Design, Experiment, Business Psychology, People Analysis, Decision Making, Consumer Neuroscience, Consumer Behaviour, Emotional Intelligence, Market Research, Neuromarketing
Reviews
4.7 (3,413 ratings)
- 5 stars74.62%
- 4 stars20.12%
- 3 stars3.57%
- 2 stars1.05%
- 1 star0.61%
C
May 28, 2020
Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.
JF
Mar 1, 2021
Enjoyed the challenge [some of it ethical] and the new learning.Well devised course with interviews from the 'field' to give the real world applications.Thank you for your work Thomas & CBS
From the lesson
Attention & Consciousness
In the second module of this course we are turning to the functions of the brain, and we will first focus on attention and consciousness. This module will focus on some key concepts in attention and consciousness.
Taught By
Thomas Zo毛ga Rams酶y
PhD in Neurobiology, Certified Neuropsychologist & Assistant Professor in Marketing & Neuroscience