In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)
Effective Media Marketing
Skills You'll Learn
Drive Engagement, Marketing Strategies, Blogs, Customer Engagement, Target Audience, Content Strategy, Marketing Materials, Content Creation, Social Media Strategy, Multimedia, Writing, Social Media Marketing, Content Marketing, Social Media
Reviews
4.8 (1,192 ratings)
- 5 stars81.45%
- 4 stars15.52%
- 3 stars1.76%
- 2 stars0.58%
- 1 star0.67%
BG
Feb 16, 2016
Very practical course for those who want know more about how apply operational marketing in a social network environment and also in a internal environment.
CG
Mar 25, 2017
Excellent course to understand the two most important strategies in Social Marketing: Engagement & Nurture Marketing Strategies, highly recommended
From the lesson
Engagement Strategy
In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.
Taught By
Randy Hlavac
Northwestern University & CEO of Marketing Synergy, Inc