Discover the essentials of product management with this comprehensive course designed to equip you with the skills and tools necessary to succeed in today鈥檚 dynamic business environment. Begin your journey by understanding the core concepts of product management, the role of a product manager, and the distinctions between product and project management. Dive into the world of Agile methodologies, exploring its history, principles, roles, and tools. Learn how Agile drives innovation through continuous improvement and customer-centric practices. Gain hands-on insights into Agile concepts, Kanban boards, and key tools like Trello, Jira, and Microsoft Teams, enabling you to effectively plan, manage, and execute projects. Master practical applications of product management, including metrics, roadmapping, and design through wireframes. Delve into data-driven decision-making with A/B testing and discover how these techniques improve product performance. Real-world case studies provide tangible examples to enhance your learning experience. This course is ideal for aspiring product managers, professionals transitioning into the field, and anyone looking to enhance their project management capabilities. With no prior experience required, this beginner-friendly course is your gateway to a thriving career in product management.
A/B Testing in Product Management
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Skills You'll Learn
Product Roadmaps, Agile Product Development, Wireframing, Microsoft Teams, Kanban Principles, Product Management, Web Analytics, A/B Testing, Sprint Planning, Product Development, Product Improvement, User Feedback, Project Management Software, Agile Methodology
From the lesson
Testing
In this module, we will dive into the fundamentals of A/B testing, a critical method for refining products based on data and user feedback. Learn how to implement A/B tests effectively to achieve better user engagement and business outcomes.
Taught By
Packt - Course Instructors