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By the end of this module, learners will develop a profound understanding of how to craft and enhance features to optimize the performance of machine learning models. They will be adept at identifying relevant variables, creating new features through techniques such as one-hot encoding, binning, and polynomial expansion, and extracting valuable information from existing data, like dates or text, using methods like feature extraction and text vectorization. Learners will also grasp the concept of feature scaling and normalization to ensure the consistency and comparability of feature ranges. With these skills, they will possess the ability to shape data effectively, amplifying its predictive power and contributing to the construction of robust, high-performing machine learning pipelines.