What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you鈥檒l learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you鈥檒l know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Drive Discovery
Loading...
Skills You'll Learn
Critical Thinking, Business Psychology, Decision Making, Strategy and Operations, Leadership and Management, Problem Solving, Influencing, Strategy, Change Management
Reviews
4.9 (460 ratings)
- 5 stars88.47%
- 4 stars9.56%
- 3 stars1.52%
- 2 stars0.43%
NK
Aug 18, 2020
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
AH
Apr 28, 2024
Understandable, practical and easy to use guides. Very simple and clean elaboration of the topic. Thank you for your effort and trying to make work better place to work and live
From the lesson
Module 3 - Overcoming Confirmation Bias and Uncertainty
Taught By
Jonah Berger
Marketing Professor