Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it鈥檚 important that someone can review and sift through all the noise to provide valuable insights. And that鈥檚 where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.
Sampling and a Sampling Frame
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Skills You'll Learn
Research Methods, Planning, Marketing, Critical Thinking, Research and Design, Marketing Intelligence, Writing, Decision Making, Product Research, Business Communication, Market Research, Strategy
Reviews
4.6 (917 ratings)
- 5 stars67.72%
- 4 stars25.51%
- 3 stars3.27%
- 2 stars1.19%
- 1 star2.29%
VV
Aug 21, 2020
The course helped me to learn the real functioning of the research agency. I learnt a lot from the course. Such a wonderful course. The excellent professor explained very clearly.
KD
Jul 17, 2020
A well-designed step by step course to understand primary and secondary research and a professional RFP. Thanks, Professor, and the peers who reviewed my assignment.
From the lesson
Primary Research Introduction
Taught By
Jim Fong
Director, UPCEA Center for Research and Marketing Strategy