Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)
Importance of Content in Social Marketing
Skills You'll Learn
Marketing, Marketing Strategy, A/B Testing, Social Media Marketing, Market Research, Advertising, Communication, Social Media, Brand Management
Reviews
4.7 (1,102 ratings)
- 5 stars78.94%
- 4 stars16.24%
- 3 stars3.53%
- 2 stars0.63%
- 1 star0.63%
AC
Mar 24, 2022
Overall good content and clear guidance. I would personally like to see more examples /case studies & more guidance on copywriting, basic dos and donts, best practices etc.
RR
Feb 17, 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
From the lesson
Content Strategy
In this module, you will learn why content is an important component in social marketing. A panel of experts will debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach.
Taught By
Randy Hlavac
Northwestern University & CEO of Marketing Synergy, Inc