Have you ever wondered why sports are such a big deal in the United States? Or why American鈥檚 don鈥檛 love futbol (soccer) as much as the rest of the world? This course investigates the multi-billion dollar sports industry as a way to discern American cultural values. Themes we will explore: -- Sports media鈥檚 glorification of sport -- America鈥檚 religious-like fandom -- The "sport as war" frame and the implications -- Gender, racial, and political systems of power This course will open your eyes to the power of sport as a cultural institution. You鈥檒l analyze the discourses of sports culture and apply critical thinking to your personal experiences with sports. Whether you're a sports fanatic or a curious learner, this course will instill a deeper understanding of American values and how they play out on the field.
The Power of Metaphor
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Skills You'll Learn
cultural analysis, Intercultural Competence, Analytical Thinking, critical thinking, Diversity And Inclusion
From the lesson
Sport as War
The language of sport unconsciously seeps into our everyday conversations. This module will examine how sports metaphors create powerful frames for seeing the world. We鈥檒l conclude with a case study in sports branding.
Taught By
Jamie Skerski
Teaching Professor