Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: 鈥� Ticket pricing strategies 鈥� How a crisis might happen in sport 鈥� How all types of companies are using sports to enhance and position their brands 鈥� How to promote and market a sporting event 鈥� How to develop sponsorships 鈥� How to use social media to grow your team鈥檚 follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern鈥檚 Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing.
Service vs. Product Marketing in Sports
Skills You'll Learn
Event Planning, Marketing, Media Relations, Marketing Strategies, Promotional Strategies, Event Marketing, Strategic Partnership, Loyalty Programs, Social Media, Public Relations, Crisis Management, Revenue Management, Brand Management
Reviews
4.7 (1,421 ratings)
- 5 stars77.26%
- 4 stars19.35%
- 3 stars2.67%
- 2 stars0.35%
- 1 star0.35%
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Jul 30, 2020
Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..
BB
Jun 16, 2020
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
From the lesson
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
Taught By
Candy Lee
Professor