The ability to think strategically in today鈥檚 global, high-tech business environment is critical to ensuring your organisation survives 鈥� and grows 鈥� into the future. By breaking down business strategy and value creation to its essential elements, you鈥檒l develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you鈥檒l discover how to improve your organisation鈥檚 competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.
Week 4 outline
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Skills You'll Learn
Value Proposition, Critical Thinking, Porter'S Five Forces Analysis, Competitor Analysis, Customer analysis, Strategy and Operations, Leadership and Management, Business Analysis, Strategy
Reviews
4.8 (319 ratings)
- 5 stars87.14%
- 4 stars10.65%
- 3 stars1.56%
- 2 stars0.31%
- 1 star0.31%
TH
Oct 11, 2022
I鈥媡 was informative, resourceful and easy to understand. The overall rating would be 10/10 as the professor provided with clear instruction with rich of resources.
SS
Mar 2, 2021
This gives details in brief in simple way and easy to understand. More valuable than I thought in the beginning. Thank you Professor....
Taught By
Associate Professor Ralf Wilden
Department of Marketing