The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Meet e-Types - A 21st Century Creative Company
Skills You'll Learn
Innovation, Technology Strategies, Business Strategy, Entrepreneurship, Business Planning, Organizational Strategy, Global Marketing, Strategic Planning, Strategic Thinking, Strategic Decision-Making, Market Share, Corporate Strategy, Strategic Leadership, Competitive Analysis
Reviews
4.7 (4,482 ratings)
- 5 stars79.07%
- 4 stars18.02%
- 3 stars2.03%
- 2 stars0.42%
- 1 star0.44%
TV
Sep 21, 2016
I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.
JV
Apr 12, 2020
The course provides a good foundation for the most famous strategy concepts. I have appreciated the capstone project which gives you the opportunity to apply the theories learned in the first 3 weeks.
From the lesson
Capstone Project Intro -- Strategy in a 21st Century Creative Company
Taught By
Robert Austin
Professor, Management of Creativity and Innovation