In the realm of modern public relations, practitioners face evolving challenges due to shifting media dynamics, new tools, and emerging opportunities. This course provides a comprehensive exploration of strategic PR planning within corporate communication, covering foundational concepts, measurement analysis, ethics, and execution. Real-world examples offer context and insights to reinforce key concepts. Participants gain a nuanced understanding of the pivotal role of strategic PR planning in corporate communication. They develop skills to craft compelling PR initiatives rooted in robust strategic frameworks. Integration of technologies like GenAI enhances operational efficiency and data-driven insights. Measuring PR effectiveness using appropriate metrics is a key takeaway. Participants learn to evaluate campaign impact and optimize strategies. Essential skills for stakeholder engagement, teamwork, and adapting to the evolving PR landscape are emphasized. Case studies, from successful campaigns like Dove's #selfietalk to cautionary tales like BP's crisis management failure, offer valuable insights. Tailored to a beginner to intermediate level audience, this 4-hour course is for PR professionals, corporate communication managers, marketers, and business leaders aiming to master strategic PR planning and execution.
Audience Analysis: Techniques and Tools
Loading...
Skills You'll Learn
Persona Development, Media Relations, Marketing Budgets, Technology Strategies, Strategic Communication, Target Audience, Content Strategy, Public Relations, Campaign Management, Business Technologies, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Generative AI Agents, Stakeholder Management, Teamwork, Goal Setting, Social Media, Crisis Management, Corporate Communications, Ethical Standards And Conduct
From the lesson
Audience Analysis and Messaging
Taught By
Jess Todtfeld
Trainer/Author on Media and Business Speaking, Guinness Record Holder
Starweaver