The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.
Course introduction
Skills You'll Learn
Resource Management, Strategic Thinking, Strategic Decision-Making, Business Strategy, Value Propositions, Global Marketing, Business Planning, Market Dynamics, Organizational Strategy, Market Analysis, Competitive Analysis
Reviews
4.5 (1,471 ratings)
- 5 stars67.02%
- 4 stars23.72%
- 3 stars6.18%
- 2 stars1.63%
- 1 star1.42%
SR
Feb 25, 2016
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
OO
Mar 13, 2017
Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment
From the lesson
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
Taught By
Marcus M酶ller Larsen
Assistant Professor, Strategic Management and Globalization