The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
Lesson 2-1.1 Feeling and Coping in Subsistence Marketplaces
Loading...
Skills You'll Learn
Cultural Sensitivity, Needs Assessment, Consumer Behaviour, Entrepreneurship, Business Development, Business Planning, Market Analysis, Sustainability Reporting, Marketing, Economics, Solution Design, Product Development, Environmental Issue, Ideation, Qualitative Research, Market Dynamics
Reviews
4.4 (27 ratings)
- 5 stars66.66%
- 4 stars22.22%
- 3 stars7.40%
- 1 star3.70%
NC
Oct 29, 2017
great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.
PC
Jul 13, 2016
Even living into this kind of reality, the academic perspective shows how far is our understanding !!
From the lesson
Consumers and Entrepreneurs in Subsistence Marketplaces
In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
Taught By
Madhu Viswanathan
Professor Emeritus of Business Administration