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This course provides an in-depth understanding of the Product Lifecycle Management (PLM) process. It covers the fundamentals of PLM, its importance in the context of strategic planning, and its application in real-world scenarios. The course is designed to equip learners with the necessary skills and competencies to effectively manage the lifecycle of a product, from inception to retirement. The course will also tie PLM practices to business strategies, emphasizing how PLM can be aligned with corporate goals to drive innovation and competitiveness. Future trends in PLM, such as the adoption of artificial intelligence and machine learning, are discussed to provide learners with insights into how PLM is evolving and how it can be leveraged to meet emerging business challenges. By the end of this course, participants will not only be able to describe the theoretical underpinnings of PLM but also how to apply this knowledge to enhance business outcomes in their respective fields. This course is ideal for Product Managers, Business Strategists, and any learners wishing to enhance their understanding of Product Lifecycle Management. Participants will gain valuable insights into managing a product's lifecycle from inception to retirement. The course is designed to equip professionals with the skills needed to optimize product performance and align it with business strategies. There are no specific prerequisites for this course, although a basic understanding of business strategy, product development, market trends and competitive analysis would be useful. By the end of this course, participants will be able to identify the principles of PLM, apply the steps for effective PLM implementation, identify ways to overcome PLM challenges, and integrate PLM with business strategy. These skills will enable them to optimize product performance and align it with organizational goals.