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Back to The Business of Social

Learner Reviews & Feedback for The Business of Social by Northwestern University

4.7
stars
810 ratings

About the Course

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company鈥檚 social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company鈥檚 marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Top reviews

CG

May 2, 2017

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

RR

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

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51 - 75 of 110 Reviews for The Business of Social

By Jaydon

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Feb 20, 2019

Really good course i have had

By Mark B

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Aug 28, 2017

Excellent and so practical!

By Juan A R P

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May 24, 2016

This was a fantastic Course

By Patrick L

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Nov 16, 2016

Perfect and best course.

By Ali A

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Apr 1, 2021

best course i ever done

By Ieva B

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Jan 1, 2021

Great course!!!! Thanks

By leyla m

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Mar 10, 2020

Such a Powerful Piece

By Hareem Z

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Mar 17, 2021

Perfect Course!!馃憤馃憤

By LE M D

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Mar 7, 2021

Good. Thanks Teacher

By Mohamed M A

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Jul 20, 2022

WAS VERY AMIX=ZAING

By Michelle E

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Oct 10, 2019

Thoroughly enjoyed.

By Yauri

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Jan 30, 2016

Phenomenal Course!

By Kenan M

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Jan 18, 2021

Excellent course!

By Ivy L L

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Aug 2, 2021

Very informative

By Nelly M C S

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Jul 17, 2021

EXCELENTE CURSO.

By Hatim M S

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Nov 27, 2016

Excellent Course

By Umer F M

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Jun 17, 2019

Excellent One

By V铆ctor R O L

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Jul 4, 2017

Great course!

By Sandra D

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Mar 1, 2017

Great course!

By Vay R

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Dec 9, 2016

Awesome sauce

By fari s

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Sep 7, 2020

great topic

By Baqir

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Mar 5, 2021

well done

By Taswek, M M R

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Apr 8, 2019

very cool

By Sebastian S

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Mar 25, 2016

very good