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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,108 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AG

Jun 20, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

AL

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

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3201 - 3225 of 7,014 Reviews for Foundations of Digital Marketing and E-commerce

By Azan A

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May 24, 2022

All basics of digital marketing are covered

By Samantha C

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May 22, 2022

Very easy to follow with great information

By Author N O

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Oct 31, 2025

extremely insightful I learned quite a bit

By L锚 T T

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Sep 14, 2025

An amazing course for successful marketers

By LUCAS R B C

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Sep 13, 2025

Excelente experiencia. Muy recomendado馃憦馃従

By Jaream P

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Apr 17, 2025

Very easy to follow and super informative.

By Parmar M

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Apr 17, 2025

this course is good for a students and all

By Megha S

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Apr 10, 2025

Great course for understanding the basics.

By Ixchel C

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Feb 22, 2025

Increible curso, de mucha ayuda. Agradezco

By FELIPE A H M

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Jan 9, 2025

Excelente contenido y de manera organizado

By Adrian D

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Dec 18, 2024

The information was easily comprehensible.

By Carlos A P J

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Dec 7, 2024

Best course for learning digital marketing

By Gunjeet J

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Nov 26, 2024

Quiet helpful in brushing up the knowledge

By Deborah O

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Aug 8, 2024

This is very interesting course, I love it

By Brynn J

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Aug 7, 2024

Well done! I was intrigued the whole time!

By Vinoth K

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Aug 2, 2024

very useful for learning from the scratch.

By Muhammad K A

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May 12, 2024

this is an easy way to improve your skills

By Norman B

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May 8, 2024

Super aufbereitet und sehr gut zum Lernen!

By Francis R

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Apr 30, 2024

One of the best course I have done so far.

By Aswin K

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Apr 4, 2024

it was a great journey and i learned a lot

By Anamika J

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Feb 22, 2024

very helpful, clear and easy to understand

By Dennis J S B

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Jan 15, 2024

professionally structured and administered

By Vishal K

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Nov 11, 2023

A good ice breaker for a marketing newbie.

By Joy V

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Nov 4, 2023

Thorough and nice mix of quizzes and tests

By Itumeleng M

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Sep 30, 2023

best online course ever to participate in.