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Back to International Entertainment and Sports Marketing

Learner Reviews & Feedback for International Entertainment and Sports Marketing by Yonsei University

4.7
stars
480 ratings

About the Course

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry鈥�. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

Top reviews

WN

Feb 4, 2021

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

LL

Mar 12, 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

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26 - 50 of 107 Reviews for International Entertainment and Sports Marketing

By JAN C O

鈥�

Jul 20, 2021

I loved the course very digestable and interesting! Discussion prompts really challenged me in a fun way.

By Mar铆a T D

鈥�

Jan 11, 2024

It was very interesting, I really enjoyed it, one can tell the professor is a true expert in the field.

By SEKHAR S

鈥�

Feb 18, 2017

Very insightful learning about entertainment and sports marketing. Modules are slightly longer though.

By Rahul T K

鈥�

Apr 16, 2017

An amazing course to get an overview of the international sports and entertainment industry today.

By Tran T V

鈥�

Aug 20, 2021

This course suitable for everyone who wanna be learning about sport and entertainment marketing

By Alex B

鈥�

Mar 4, 2018

Great course to understand main rules of global sports & entertainment marketing

By Jean L P T

鈥�

Sep 24, 2020

So much to learn! What a great teacher and innovative topics. 100% recommended

By Timur A

鈥�

Jul 18, 2020

Interesting and well-structured material, enthusiastic professor. Nice course!

By Sudarat A

鈥�

Jan 8, 2025

Professor is so kind and very dedicated to teaching.Don鈥檛 miss this course!

By Alain M Y

鈥�

Nov 30, 2020

Thank you, Professor Rae, from the bottom of my heart! I enjoyed the class.

By Claudia A

鈥�

Oct 4, 2020

Es un curso genial que te permite ver desde otra perspectiva el marketing

By Jacqueline K

鈥�

May 2, 2021

great job, i enjoyed the interviews the most as they broaden the insight

By Laura D T A

鈥�

Dec 1, 2020

Incredible course. I learn a lot and the professor is extremely nice.

By Hernan A S J

鈥�

Jun 12, 2020

Excellent course. Very motivational and authentic Professor.

By Santiago U Z

鈥�

May 3, 2020

Excellent course! Learned couple of interesting things!

By Mostafa B

鈥�

Oct 11, 2021

that was an amazing course

thank you Yonsei University

By Sejane S

鈥�

Oct 6, 2021

This is a very interesting and mind-blowing course,

By Paul N

鈥�

Mar 4, 2025

It was an intresting course today very insightful

By Mariela C

鈥�

Aug 14, 2020

Excelente curso. Material din谩mico y entendible.

By Dionisio A

鈥�

Sep 17, 2021

Great content, really enjoyed and learned alot

By Miss b K

鈥�

Apr 11, 2020

This course is very easy to understanding

By kwon s

鈥�

Apr 11, 2020

this course is really easy to understand

By NIHAL S

鈥�

Feb 8, 2019

good course for budding sports managers

By Shuvam C

鈥�

Jun 30, 2020

very productive and fresh.. loved it..

By Sanjay S

鈥�

May 9, 2020

Wonderful course with great examples.