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Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,856 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: 鈥� Analyze dashboards and evaluate ROI from your social media marketing efforts 鈥� Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models 鈥� Implement an A/B test to optimize your campaign 鈥� Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 28, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 29, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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326 - 350 of 452 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Niamh G

鈥�

Aug 5, 2022

great course

By salman u R

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Jan 2, 2022

Very Helpful

By Jose S

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Aug 10, 2021

Exceptional!

By Nina M

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Mar 13, 2021

very useful!

By Arpit G G U C C

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Jan 13, 2025

informative

By Dayan C D

鈥�

Aug 11, 2024

excepcional

By Jorge V S

鈥�

Jul 3, 2021

Good course

By Jacqueline G

鈥�

Apr 29, 2021

Very clear!

By April R E

鈥�

Mar 3, 2021

So helpful.

By MD M H

鈥�

Feb 24, 2021

outstanding

By Budur R A

鈥�

Aug 26, 2024

丕賳氐丨賰賲 賮賷賴

By yusuf s m s

鈥�

Oct 17, 2022

Thank you

By YOUNESS E

鈥�

Oct 12, 2022

insane 鉂わ笍

By Kerlous L H M

鈥�

Feb 23, 2022

very good

By Rahul B

鈥�

Jan 29, 2022

Excellent

By Gemma D C

鈥�

Sep 23, 2021

Thank you!

By jifengluo

鈥�

Sep 6, 2021

Insightful

By Walter M G

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Jul 3, 2021

Excelente

By Rowell G N

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Jan 12, 2021

Thank you!

By CHIRAG

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Dec 21, 2020

THANK YOU.

By YULIANA M R S

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Apr 14, 2025

Muy bueno

By houssame b

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Mar 19, 2025

goooooood

By Caio L

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Apr 26, 2024

EXCELENT.

By Cristina F

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Dec 13, 2023

Very good

By ALI H

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Apr 21, 2023

very good