SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.
Google SEO Capstone Project
Google SEO Capstone Project
This course is part of Search Engine Optimization (SEO) Specialization
Instructor: Rebekah May
Access provided by New York State Department of Labor
43,319 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(473 reviews)
Intermediate level
Recommended experience
Flexible schedule
Approx. 47 hours
Learn at your own pace
94%
Most learners liked this course
What you'll learn
Create an SEO Pitch
Prepare and perform a competitive analysis
Analyze and create a keyword map
Create a final report of your findings and recommendations for SEO and present your recommendations to your client
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
In this first milestone, you will identify an existing section of your (or outside) website by using your skills to gauge a website鈥檚 opportunity for improvement and higher ranking. Once you have selected a website, you will create an SEO pitch to internal stakeholders, or potential client, on why or how the website should be improved. Finally, you will develop a list of metrics that will help gather the information you need to begin to develop your SEO strategy to monitor and engage success. Let's get started!
What's included
2 videos5 readings1 peer review2 discussion prompts
In this milestone, you will focus on the initial research required to begin optimizing a website. This milestone has three main activities including developing a buyer persona, conducting keyword research, and performing competitive research. These activities will help you identify your target audience, frame your keyword research, and gain insight into your competition. The information you gather from this research process will help you develop a successful strategy for the website.
What's included
1 video6 readings1 peer review1 discussion prompt
In this third milestone, you鈥檒l examine the content of your competitors鈥� sites through a content audit to better position your own SEO campaign. You鈥檒l also conduct an internal content audit to compare your site to those of your competitors and identify areas for improvement. Also in this milestone, you will develop a keyword matrix to help you determine which keywords should be assigned to specific pages on your site. In the final part of the milestone, you鈥檒l perform a technical review of the site to identify any technical factors that may impact the ranking of the website. Each of these activities is critical to On-Page SEO.
What's included
1 video9 readings1 peer review1 discussion prompt
In this final milestone, you will develop a comprehensive presentation representing all the work you have done throughout the course. Using a standard outline, you鈥檒l create one cohesive Word document and present your findings, analysis, and recommendations to your peers. The final presentation will also include a video in which you present your case to a potential client or employer outlining how your SEO strategy will improve ranking and business.
What's included
2 videos2 readings1 peer review2 discussion prompts
Instructor
Instructor ratings
4.8 (94 ratings)Offered by
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5
Reviewed on Jan 26, 2023
Just WOWReally i enjoyed this project. Thanks, Google and 糖心vlog官网观看.Many Many thanks to the University of California.
CC
4
Reviewed on Nov 25, 2021
Would've liked if work was graded by actual instructors rather than peers reviewing each other
EV
5
Reviewed on Dec 17, 2020
Beautiful experience, learned so much and not only in a theoretical level....Well done everyone! Thank you so much!
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