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Learner Reviews & Feedback for Content, Advertising & Social IMC by Northwestern University

4.7
stars
1,102 ratings

About the Course

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top reviews

AH

Feb 6, 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ

Sep 30, 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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76 - 100 of 168 Reviews for Content, Advertising & Social IMC

By Nicole P

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Jun 29, 2016

Very beneficial information in this MOOC!

By Huzaifa A

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May 15, 2021

Tremendous learning through this course.

By Sanaz k

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Apr 19, 2020

I really enjoyed contents and courses .

By Wale S

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Nov 14, 2017

Best course on Marketing and Social IMC

By Vaibhavi N

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Jul 27, 2021

Wonderful and extremely helpful course

By JUDITH L

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Jul 21, 2017

Just so much excellent information.

By Sabine B

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Apr 25, 2021

great tools and hands-on practice!

By Space G H

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Jun 22, 2021

Have fun with your ABSplit Test!!

By Ashapurna D

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Jul 31, 2019

A very enlightening experience!

By KHUSHI S

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Jun 26, 2018

Amazing course ! I learnt a lot

By Violet Z

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Jun 12, 2016

Excellent source of information

By Luis M

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Feb 11, 2016

Great content...congrats Randy!

By Ronak T

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May 31, 2020

Such an amazing course it was.

By Samantha S

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Mar 25, 2020

Very helpful, and informative.

By shubham r

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Nov 2, 2021

This course was very creative

By Lucy C

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Sep 4, 2017

this was an exciting journey

By Neda B

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Jan 10, 2016

Very useful and informative.

By Elaine T

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Mar 24, 2016

practical and insightful!

By Manish T

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Jan 9, 2016

A very informative course

By amberli

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Feb 13, 2020

I love this MOOC

Thanks !

By M贸nica V V

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Nov 6, 2020

Really good one ;)

By Styliani B

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Feb 8, 2021

Totally worth it.

By Ma. C G Q

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Nov 23, 2020

Full of learning!

By srikanth n

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Jan 30, 2017

very good content

By Lisa S

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Sep 5, 2016

Best course ever!