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Learner Reviews & Feedback for Social Marketing Capstone Project by Northwestern University

4.9
stars
351 ratings

About the Course

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...

Top reviews

MS

May 24, 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

AS

Aug 16, 2017

Really learned a lot from this Capstone even though I had already been working in social media before starting it. Very in-depth and the professor shared tons of practical resources.

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51 - 70 of 70 Reviews for Social Marketing Capstone Project

By Ekta S

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Oct 8, 2023

Excellent

By Maftuna E

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Oct 6, 2020

very good

By luz p a

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Mar 4, 2017

Amazing!

By Fernanda G

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Sep 16, 2016

gooooood

By Deng M D K

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Sep 4, 2024

amazing

By Mounir R

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Jan 2, 2019

Awesome

By 付栩雯

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Sep 17, 2017

Great!

By fari s

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Sep 10, 2020

g

r

e

a

t

By vietnths180785

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Apr 14, 2025

nice

By ?O?N T Y V

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Aug 25, 2023

good

By AnhPHBHS170129

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Feb 20, 2023

good

By Abdulfatah H A

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Jul 19, 2022

good

By Muhammad A

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Jun 14, 2021

good

By nganpnkds170328

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May 14, 2024

ok

By Pham T T N ( D

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Jun 16, 2023

ok

By Larissa C

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Apr 25, 2018

]

By Oyoo Q

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Dec 7, 2016

It was an insightful course which looked at key strategies most often ignored by social marketers. Randy did a great job on that excel sheet for the capstone project! Thank you.

By Douglas B

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Nov 17, 2021

It's a ton of work to complete but this specialization is worth the effort.

By Janelle H

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Oct 18, 2021

Was an amazing experience

By Tony N

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Apr 19, 2023

A little outdated