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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,418 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

RN

Jun 1, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

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By Anuj S

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Jun 29, 2017

Very We

By shilpi s

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Feb 18, 2017

Amazing

By Guo H

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Jul 15, 2022

great

By Hamse H A

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Jan 3, 2022

finish

By Rishikesh K B

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Dec 31, 2020

Thanks

By kemal a r

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Aug 11, 2020

Thanks

By Tejas K

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Jul 23, 2020

thanks

By Christian B

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Jul 20, 2020

Great!

By Sardar M I M

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May 16, 2020

Tough!

By Saikat H

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Aug 21, 2024

great

By MESTOUR A

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Dec 10, 2022

great

By Mohammad S

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Aug 8, 2022

Grate

By Mudassar M

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Jan 8, 2021

great

By CHIRAG

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Oct 27, 2020

GOOD.

By Mr. A T

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Oct 5, 2020

Great

By Gorlamandala S P

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Sep 30, 2020

Great

By Sahil B

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Sep 16, 2020

Great

By Jaydeep P

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Aug 26, 2020

great

By Wei T H

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Aug 16, 2020

good!

By Kuldeep S

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Jul 21, 2020

Great

By Afsana A A

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Jun 26, 2020

great

By MOBIN A O

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Jun 12, 2020

Great

By 袝谢械屑械褋芯胁 袗 袗

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Jun 6, 2020

Great

By TEJASWINI D

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Jun 6, 2020

JNJNJ

By Biplab R

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May 17, 2020

great