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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,221 ratings

About the Course

The 鈥淲hat Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won鈥檛 just tell you how to grow your professional persona using social 鈥� you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization鈥檚 staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

DM

Aug 7, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

AD

May 11, 2020

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

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651 - 675 of 1,094 Reviews for What is Social?

By Vilma V

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Nov 9, 2016

great and useful course!

By rajbeer

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May 17, 2016

great insight loving it

By Veronica A

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May 15, 2016

Very instresting course!

By Md S H

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Nov 28, 2020

Good learning Exprience

By Peter N

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Aug 14, 2020

Excellent introduction.

By Mary M

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Jan 25, 2020

thank you i learnt alot

By Roseanna K M

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Mar 13, 2017

Excellent introduction.

By Daniel W

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Apr 8, 2021

Good insightful course

By Marcelo P L

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Mar 17, 2020

Amazing experience !!!

By Kelsey F

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Jul 3, 2016

Incredibly beneficial!

By Fernanda G

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Mar 3, 2016

such a great course!!!

By Pierrette M P M

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Feb 14, 2016

EXcellent introduction

By David B

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Oct 15, 2020

excellent first class

By DeoMor

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Mar 17, 2016

Practical and current

By Haitham

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Mar 27, 2020

it was great course

By Syed A S

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Dec 16, 2019

Outstanding contents

By Kagimu M

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Nov 28, 2018

Awesome and exellent

By chua k

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May 17, 2018

good tools for study

By Claudio R

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Sep 26, 2017

very very insightful

By benjamin m

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Jan 27, 2016

great starting point

By Fatma N

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Dec 30, 2015

I love the insights.

By Pedro L P

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Apr 8, 2025

Excelente contenido

By LE M D

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Jan 23, 2021

Good. Thank Teacher

By Abdullah

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Oct 20, 2020

Thank you very much

By Shamily K

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Jul 3, 2019

I like the teaching