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Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,509 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 26, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

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401 - 425 of 1,576 Reviews for Attract and Engage Customers with Digital Marketing

By Kaleigh O

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Jun 10, 2022

This is a thorough course that set me up with a good basis of where to begin in digital marketing.

By antonija s

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Apr 9, 2023

This course was fantastic, and so was the coach! I have learned so much in theory and practice :)

By Charlotte R

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Sep 27, 2022

Great explanations on SEO and SEM. Engaging videos and fun practical tasks throughout the course.

By Michael W

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Apr 26, 2023

An incredible amount of material. Well thought out and entertaining. Intense but well worth it.

By Renee A

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Feb 1, 2023

This course was very detailed, current, and presented in such a way that it is easily understood

By Abdul J K

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May 6, 2023

The instructor was very motivating! His explanation about SEO and Google Ads was to the point.

By Julie M

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Apr 9, 2023

I really enjoyed learning about the ad types and more about digital and social media marketing.

By Aleksandra C

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Oct 4, 2022

Lots of interesing information about marketing strategies. I highly recommend it for beginners.

By Spyridon K

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Jan 17, 2025

Coach AK is such an inspirational person, I loved every single of his teachings! Thanks a ton!

By Abhishek

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Jun 25, 2024

An excellent cource with an in-depth explanation of each topics and well mannered explanation.

By rishabh m

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Feb 9, 2024

Great in-depth knowledge of technical jargon like SEO and SEM from a knowledgeable instructor.

By Lara K

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Jun 14, 2023

Informative with practical experience, thank you for providing me with such an amazing course.

By Loice H

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Mar 4, 2023

This is such an amazingly detailed and well-taught course. I'm so glad I got to go through it.

By Chioma M

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Dec 8, 2022

Firstly, the instructor was too cute!

Great course and pace. I absolutely enjoyed this course.

By Jennifer Q

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Jul 27, 2022

It was great and very helpful in teaching what i need to know for the next steps in my career.

By Godstime O

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Apr 16, 2023

It's an interesting course. Keep the good works! The explanation was very clear and simpler.

By Chulumanco

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Jan 29, 2023

Learnt a lot about SEO. The course is easy to understand with easy but challenging practicals

By Hamid M T

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Sep 21, 2022

It is an eye open content and I learn so much from it. Thank you for creating this platform.

By Dhwany 0

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Sep 13, 2022

Amazing Teacher, Coach ak always spreads motivation with his appreciations and affirmations.

By Mark I

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Feb 29, 2024

Excellent teacher. Very motivational and hope he teaches more courses in this Certification!

By Karina D ( L H

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Sep 23, 2023

Great information. It was a challenging class but I loved every minute. Take a lot of notes!

By Joanne N

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Aug 17, 2023

I've really learned a lot and I'm proud to have successfully finished this course. Thank you

By Kamal G

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Dec 2, 2022

Lots of great information and tools which I am able to implement as I completed this course.

By Deleted A

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Nov 6, 2022

Es el cap铆tulo que m谩s me ha gustado hasta este momento. Creo que lo m铆o es SEM engineering.

By Thamasha G

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Oct 22, 2022

Such a great learning. Explained everything clearly. learned a lot of new things. Awesome.