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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

MK

Oct 18, 2022

i鈥媡 was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

TS

Jan 21, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.

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1351 - 1375 of 7,003 Reviews for Foundations of Digital Marketing and E-commerce

By Mary B

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Jul 24, 2022

easy to follow along, info is clear, interesting and made me feel like I gained a lot of knowledge on the subject.

By Esther C

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May 11, 2022

Great overview, the content was clearly outlined (what to expect and the flow of the course), and tangible examples

By SOJWAL U K

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Jul 24, 2025

The information and the learning was descriptive . i liked how the speaker was teaching in a very informative way.

By Carissa A

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Nov 12, 2024

super insightful! literally explaining from rock to the ground. recommended for all digital marketing enthusiasts!

By Zubair K

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Sep 13, 2024

The course was very detailed. Everything was explained in a very expended and easy manner. I enjoyed it very much.

By Christian S

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Nov 11, 2023

I started at this course but I'd recommend doing the data analytics first. These have been so fun and informative.

By MISBAH U r

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Nov 10, 2023

it was a great experience with google i learn a lot about this course its a great platform to learn the new thing

By MGM M A

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Oct 17, 2023

I鈥檓 definitely looking for a related course to the one I just finished, I really enjoyed every bit of the program.

By Aaron V

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Aug 20, 2023

I am very happy that I could complete this course. I thank Google for this amazing opportunity they have provided.

By Vinodmanikandan N

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May 30, 2023

Very good foundational course on digital marketing. Even a person without much knowledge can understand it easily.

By Ajis A

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Feb 5, 2023

The Modules for the Foundations of Digital Marketing & E-commerce are easy to digest and anyone can be part of it!

By Ruth I

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Feb 1, 2023

This foundation helped set my foot right and made me trust my decision of starting a career in Digital Marketing.

By JB S

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Jan 26, 2023

Amazingly helpful with readily applicable information that has made an immediate impact in my professional career.

By Alicia B

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Dec 7, 2022

Excellent information and the quizzes really brought out what I attained and where I needed to work on. Thank you!

By Dylan L

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Oct 30, 2022

Learnt so much from the Foundations of Digital Marketing and E-commerce. Can't wait to unvail course 2! Let's go!

By Guru M

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Oct 27, 2022

Its very informative and knowledgeable course for the beginners, i have learnt a lot about the digital marketing.

By OLAGUNJU T J

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Oct 14, 2022

This course has given me the opportunity to become a freshly baked Digital Marketer with great knowlege imparted.

By Leyre G C

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Sep 16, 2022

I am very glad I started this course. I am beyond motivated and happy about all that I learned. Let's do this! <3

By L锚 P V T

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Sep 7, 2022

This course helps me to broaden my foundational knowledge of digital marketing and e-commerce. It's really helpful

By Jessica A

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Jul 7, 2022

LOVED the course! it was easy and fun to use. Everything was clear and I was able to do the course in my own time.

By Shaan B

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Jun 27, 2022

This is a perfect introduction to Digital Marketing and more importantly where having this knowledge can take you!

By Vikram S

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Sep 27, 2025

Loving this course. This is theoretical. And, it also needs to show practical stuff.. but it's a great learning..

By Jol N

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Dec 3, 2024

love this coures. I got so much clearity and I'm looking forword to my next coures or the 2nd part of the course.

By Denise F

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Jul 24, 2024

Very comprehensive yet easy to understand. Thank you so much! Love how in-depth the videos and presentations are.

By Quennie B

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Jun 29, 2024

The course was a great introduction to digital marketing, especially for someone who has no marketing background.