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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,847 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

PK

Nov 26, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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351 - 375 of 1,048 Reviews for Market Research and Consumer Behavior

By JoyceePol

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May 30, 2025

its a basic course good to start

By Shagun d

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Sep 27, 2024

Very informative and interesting

By Hesham S A H E

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Mar 28, 2024

it was a really exciting course.

By Jialiang C

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Aug 17, 2023

Nice course and concise lectures

By Manish R T

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Jan 1, 2021

Very Informative and Interesting

By 1921 R S

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Aug 30, 2020

Very effective and knowledgeable

By Aditi S

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Feb 18, 2019

I LEARNED A LOT FROM THIS COURSE

By Clarence S

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Feb 2, 2022

Great course from Prof Shameek!

By Jhonnattan M C G

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Oct 10, 2020

Excelente curso. Aprend铆 mucho.

By Sai K

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Apr 27, 2020

Easy to follow and very helpful

By Shashank M

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Feb 1, 2020

Extremely knowledgeable course.

By Marike B

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Jul 5, 2019

Great course!

Very informative!

By Farid A B

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Jun 2, 2022

very nice and fantastic coures

By satyam r

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Apr 17, 2021

great learning with coursera !

By Romina P

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Dec 29, 2020

Very interesting and important

By Chelsea R

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Nov 19, 2020

Very informative and thorough!

By ALWIN I

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Sep 19, 2020

To gain knowledge in marketing

By Adharsh S

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Jul 7, 2020

Good course and well explained

By Kings L

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Aug 22, 2019

wounder full experience for me

By Nattatida M

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Jul 31, 2024

Clear and Healful, I love it.

By Zeeshan S

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Nov 16, 2022

Very good learning plateforme

By Arhin R

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Dec 28, 2020

Great instructional structure

By Kala K

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Sep 2, 2020

This course was very useful .

By Neeraj P

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Aug 29, 2020

Very helpful and knowledgable

By Dipto R M

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Aug 3, 2020

This course was very helpful.