This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You鈥檒l learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you鈥檒l develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you鈥檒l apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
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Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Financial Data
- Customer Insights
- Descriptive Analytics
- Peer Review
- Workforce Planning
- People Analytics
- Financial Analysis
- Predictive Analytics
- Financial Statement Analysis
- Operational Efficiency
- Business Analytics
- Analytics
- Marketing Analytics
- Operational Analysis
- Human Resource Strategy
- Customer Analysis
- Human Resources
- Data-Driven Decision-Making
- Business Operations
- Process Optimization
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 114 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Process Optimization
Category: Descriptive Analytics
Category: Customer Insights
Category: Customer Analysis
Category: Data-Driven Decision-Making
Category: Consumer Behaviour
Category: Marketing Analytics
Category: Data Collection
Category: Analytics
Category: Regression Analysis
Category: Market Research
Category: Business Analytics

Operations Analytics
Course 212 hours
What you'll learn
Skills you'll gain
Category: Simulation and Simulation Software
Category: Risk Analysis
Category: Excel Formulas
Category: Business Modeling
Category: Forecasting
Category: Decision Making
Category: Business Operations
Category: Descriptive Analytics
Category: Analytics
Category: Data Analysis
Category: Operations Management
Category: Process Optimization
Category: Data-Driven Decision-Making
Category: Inventory and Warehousing
Category: Business Analytics
Category: Demand Planning
Category: Operational Analysis
Category: Strategic Decision-Making
Category: Predictive Analytics
Category: Supply Chain Planning

People Analytics
Course 310 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Performance Analysis
Category: Organizational Effectiveness
Category: Talent Management
Category: Predictive Analytics
Category: Network Analysis
Category: Performance Management
Category: Human Resource Strategy
Category: Collaboration
Category: Workforce Planning
Category: Analytics
Category: Employee Performance Management
Category: Human Resources
Category: Data-Driven Decision-Making
Category: Data Analysis
Category: Employee Retention

Accounting Analytics
Course 411 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Fraud detection
Category: Financial Forecasting
Category: Financial Analysis
Category: Finance
Category: Return On Investment
Category: Anomaly Detection
Category: Operational Analysis
Category: Business Metrics
Category: Key Performance Indicators (KPIs)
Category: Analytics
Category: Process Optimization
Category: Accounting
Category: Expense Management
Category: Corporate Strategy
Category: Financial Data
Category: Financial Statement Analysis
Category: Advanced Analytics

Business Analytics Capstone
Course 515 hours
What you'll learn
Skills you'll gain
Category: Marketing Strategies
Category: Marketing
Category: Operations
Category: Advertising
Category: Analysis
Category: Marketing Analytics
Category: Performance Measurement
Category: Business Strategies
Category: Presentations
Category: Data Analysis
Category: Operational Efficiency
Category: Strategic Decision-Making
Category: Peer Review
Category: Digital Advertising
Category: Business Analytics
Category: Data-Driven Decision-Making
Category: Problem Management
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