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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
2,193 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You鈥檒l create media plans and set performance goals. You鈥檒l learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You鈥檒l use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

RR

Oct 13, 2022

I鈥媡 was a practical course that and I had a great experience studying it. However, thre should be a 2 -3 months internship programs to have a real life experience with all the analytics tools.

KK

Oct 25, 2023

Was an easy course due to the fact I have a background in marketing. It was really engaging and well put together! Good job coursera and Google :)

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By Neilkerd G

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Jun 13, 2023

Excellent

By BASHAR D

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Mar 28, 2023

THANK YOU

By Dewan K

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Mar 8, 2023

Fantastic

By Akhlas A

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Feb 28, 2023

Excellent

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Feb 23, 2023

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Dec 2, 2022

Thank You

By 賳賵丕賱 爻 賲 夭

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Oct 1, 2022

gooooood

By Hazem M

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Jun 18, 2022

very good

By Caleb A A

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Sep 1, 2025

the best

By FAJAR R

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Feb 27, 2025

good one

By GERALDIE F N P

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Dec 4, 2024

Lo mejor

By Juana M T H

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Jun 2, 2024

Exelente

By Trevor N

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Aug 11, 2023

love it.

By Saira F

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Nov 15, 2022

nice job

By 陌rem 脟

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Oct 18, 2022

Perfect

By Pheeha S M

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Oct 2, 2025

th best

By Emma B

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Apr 2, 2025

Amazing

By SATHISH P

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Mar 6, 2024

awesome

By Nasser T

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Jan 10, 2024

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Jun 29, 2023

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By Royal K

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Jun 24, 2023

perfect

By CHRISTIAN C

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Apr 16, 2023

Super !

By Essadi F

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Nov 12, 2022

perfect

By Mike M

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Dec 27, 2023

Great!

By Rubens L d S

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Jun 21, 2023

Great!