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Back to Demand management: Breaking down today鈥檚 commercial silos

Learner Reviews & Feedback for Demand management: Breaking down today鈥檚 commercial silos by ESSEC Business School

4.8
stars
361 ratings

About the Course

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits....

Top reviews

PE

Mar 10, 2023

it's incredible the amount of knowledge in this course, I enjoyed every minute of it great thanks to everyone responsible or participated in this course thank you so much

KH

Oct 1, 2021

Thank you for the excellent course. I've gained valued knowledge and improved my personal skills for this field. Thanks a lot. Wish you all the best.

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26 - 50 of 61 Reviews for Demand management: Breaking down today鈥檚 commercial silos

By Mohamed M

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May 30, 2020

Wonderful course and very useful, it will help me in my career.

By Uddipan C

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Apr 27, 2023

Very crisp and to the point . Understanding becomes easy

By Ross B

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Sep 4, 2021

Great course that blends several disciplines together.

By Xavier M E

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Jul 15, 2021

Well woth it to consolidate knowledge and experience!

By Nicolas P

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Mar 31, 2020

Challenging, very interesting and excellent professors

By Nguyen T T

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Jul 30, 2021

Thank you for sharing good knowledge and experiences

By Dipak A

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Mar 21, 2025

Best course for hotelier or Hotel Manager.

By Ayodele A

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Nov 11, 2017

Learnt so much, much more than I expected!

By YaSy

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Mar 20, 2019

Pretty interesting. Very good speaker!

By Akshay K

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Jun 22, 2020

Excellent content and assignments

By Griselda C

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Jun 4, 2019

Incre铆ble. Altamente recomendado

By Jason R

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Feb 15, 2016

Comprehensive and very thorough.

By Claudia C

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Oct 30, 2017

rEALLY HELPFUL AND PRACTICAL!

By Shafi D S

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Aug 2, 2023

very very insightful

By Soha S

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Jun 3, 2023

It is amazing course

By Mauricio A Q M

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Jan 9, 2018

Great course!

By Minh T N

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Nov 7, 2024

good course

By Dr. R M

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May 24, 2016

Superb....

By BSHM A J M G

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Mar 28, 2021

awesome

By ORJI C M

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Feb 12, 2017

perfect

By NILESH L S

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Sep 14, 2022

best

By swapnil P

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Jun 6, 2020

Great

By Haider S

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Apr 21, 2020

good

By Deleted A

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Jan 20, 2020

The course has been quite insightful and recommend to others who wish to understand this subject. I would also recommend if this subject cities examples from other domains such manufacturing, Procurement etc. Overall, a good layout and brief. Thanks to coursera for including this course!

By Fernando R

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Aug 8, 2017

Very good course, which introduces in a good way non-experts to the world of hotel management. There should be some more evaluation done by the University, apart from the peer-reviewed tasks.