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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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6376 - 6400 of 7,008 Reviews for Foundations of Digital Marketing and E-commerce

By Aidan

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Oct 17, 2025

The grading system makes no sense at all its also really glitchy at times

By Iero B

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Feb 21, 2025

Bom porque me ajudou a saber como funciona o Marketing Digital E-commerce

By Asmat R

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Oct 26, 2024

Designed in a really good way by providing examples and allied concepts.

By ursel k f d

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Dec 17, 2022

Me gusto mucho, considero que se pudiera ser mas profundos en los temas.

By nay k

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Sep 8, 2024

This course teach me more digital and technological lessons and I got .

By Zoey G

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Mar 6, 2023

It was a decent thing. Some things got worded weired but that was okay.

By Bilal S

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Oct 14, 2022

I learnt alot of new skills and knowledge on digital marketing basics.

By Barkha A

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Aug 12, 2025

It's just theory but it helped me understand so many different things.

By Rangasai m

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Feb 14, 2023

It was nice experience for me and i learnt many things in this course.

By Vernique R

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Apr 16, 2025

I appreciate how the instructor was very encouraging the entire time.

By A. S

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Jan 29, 2024

Wanted to see more of the art and writing related part of the course.

By Syed M

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Nov 4, 2022

Upgraded my existing 'Offline Marketing Skill to Online Marketing" :)

By Daniela G d M

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Feb 25, 2025

me falt贸 la opci贸n de preguntarle cosas a la IA durante las lecturas

By Happy I

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Nov 2, 2022

it's been cool and I hope in learning more, especially the practical

By Carman M

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Oct 3, 2022

very professional and cover all necessary area and explaned clearly

By H谩yran G G C

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May 15, 2025

Conteudo muito relevante mas a tradu莽茫o mais atrapalha do que ajuda

By dotverbplus

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Nov 28, 2023

This first course as much as it is informative, it is way too long.

By Hepziba J

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Aug 5, 2022

Its great to learn the courses and getting certificates from Google

By Christian M A

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Jul 11, 2023

The course outline was resourceful, and the facilitators were good

By Orkun C

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Jan 30, 2025

脟evirisi biraz zay谋f, onun d谋艧谋nda gayet iyi planlanm谋艧 bir kurs.

By Kishore K

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May 12, 2024

it was good, but the discussion prompts seemed a bit too advanced

By Mansoor I

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Jan 23, 2024

This course is very basic but good for revision of past learnings

By Pakkiri K

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Mar 12, 2023

natural knowledge for digital marketing and e-commerce and super

By 啶呧ぎ啶苦い_Amit 啶�

鈥�

Nov 9, 2022

I love this course, but got aid only for one I need it for all 7.