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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,981 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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By Vasu I

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Apr 5, 2024

Good 馃槉

By Moupiya K

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Feb 27, 2023

AMAZING

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Apr 14, 2025

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賲賲鬲丕夭丞

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Jan 3, 2025

V good

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Dec 9, 2024

no bad

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Aug 2, 2024

thanks

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Jul 21, 2024

Thanks

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Jun 30, 2024

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Jul 24, 2023

Great!

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Sep 16, 2025

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Dec 27, 2024

Great

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Jan 28, 2024

Omaia

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Oct 27, 2023

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May 13, 2023

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Oct 19, 2022

NICE

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Sep 28, 2022

good

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Sep 23, 2022

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Nov 6, 2025

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Oct 24, 2025

Good

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Aug 30, 2025

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Aug 30, 2025

nice

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Aug 7, 2025

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Jul 24, 2025

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