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Learner Reviews & Feedback for Marketing Mix Fundamentals by IE Business School

4.6
stars
1,100 ratings

About the Course

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P鈥檚 of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the 鈥淧鈥� session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Corti帽as will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Top reviews

YP

Sep 7, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

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151 - 175 of 196 Reviews for Marketing Mix Fundamentals

By p s

鈥�

Jul 2, 2020

nice

By MADAN H M A S

鈥�

Mar 1, 2023

噩賷丿

By MANNAT J

鈥�

Aug 30, 2020

.

By Viktorija K

鈥�

Nov 10, 2020

I liked this course, but it has some drawbacks. E.g., the timing set for reading articles was not accurate - 10 min per each even though they differ (from articles that are provided by online websites to scientific ones). Thus, it was difficult to manage time properly. Moreover, it was difficult to understand the pronunciation sometimes. Therefore, I recommend using subtitles. To sum up, I am happy I finished this course.

By Martha C

鈥�

Dec 4, 2020

Though is a pretty good, is just confusing sometimes for the thick accent of the teachers (and the worst worst transcripts ever) but the whole course gives you the tools for the Marketing Mix understanding.

By Halwa D B

鈥�

Sep 29, 2017

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

By Filipe g

鈥�

Mar 28, 2021

Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S

By Akshya B

鈥�

Aug 26, 2020

Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.

By SUCHISMITA L

鈥�

May 23, 2020

It is one of the best online coursing app.I have learned a lot about marketing etc...

By Adenike A

鈥�

Sep 29, 2016

Interesting course. I'll advice anyone in the marketing field to take this course

By Biswanath D

鈥�

Oct 25, 2024

Overall good. Only issue is lot of Readings dont work as Password has expired.

By PRAKHAR P

鈥�

Sep 29, 2017

A very basic course, taught in a very crisp & to the point manner.

By Samriddhi M

鈥�

Oct 1, 2024

It give me soo much information about marketing and helps a alot.

By MEGHA N

鈥�

Feb 9, 2021

Thank You for Knowledge in Marketing Mix Fundamentals.

By G S N

鈥�

Nov 11, 2020

Very helpful and i've learned a lot in this course.

By Ximena C G

鈥�

Aug 24, 2021

Excelente curso, aprendes mucho y es muy din谩mico

By M A S S

鈥�

Aug 19, 2020

easy in understanding and great cource experience

By SAILESH M

鈥�

Feb 7, 2021

Thank you to have shared your knowledge with me.

By Ismayil. T

鈥�

May 5, 2020

It is very helpfull to retaining knowledge

By abdulrahman e

鈥�

Sep 20, 2018

the second part of the course was amazing

By Emiliano D D M

鈥�

Oct 5, 2021

Deberia tener mejor fluidez al hablar

By Ankita D B

鈥�

Jul 15, 2020

i learned many things by this course

By SUJITH P B

鈥�

Apr 29, 2020

Thks for the collective information

By VL

鈥�

Dec 8, 2018

Great course, thanks for sharing.