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Back to Measure and Optimize Social Media Marketing Campaigns

Learner Reviews & Feedback for Measure and Optimize Social Media Marketing Campaigns by Meta

4.9
stars
1,856 ratings

About the Course

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to evaluate the ROI of your marketing, and master how to communicate your social media marketing results to others in the company. By the end of this course, you will be able to: 鈥� Analyze dashboards and evaluate ROI from your social media marketing efforts 鈥� Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models 鈥� Implement an A/B test to optimize your campaign 鈥� Present and communicate the results of your campaign to a team This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate findings to their teams. Learners don't need marketing experience but should have basic internet navigation skills and be eager to participate and connect on social media. Having a Facebook or Instagram account helps, and ideally, learners have already completed the four previous courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, the final course of this certification, in which learners will take the Digital Marketing Associate Certification Exam and complete a Capstone project to receive their Meta Social Media Marketing Professional Certificate....

Top reviews

SE

Dec 28, 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

RR

Jan 29, 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

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401 - 425 of 452 Reviews for Measure and Optimize Social Media Marketing Campaigns

By Muhammad S S

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Apr 15, 2023

good

By RAHUL P

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Nov 18, 2022

good

By Abdulrahman A e

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Aug 27, 2022

good

By RAGHAD A H S

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Aug 15, 2022

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By Pratik V

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Jun 5, 2022

best

By Ali

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Apr 29, 2022

best

By Grecia A Z E

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Jul 4, 2021

good

By Luis F C F

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Jun 22, 2021

good

By Nabeel N

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Apr 26, 2021

Good

By 袪邪泄褘屑斜械泻 袗

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Nov 4, 2024

God

By Nguy峄卬 N N 脻

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Mar 8, 2025

ok

By Duong T A ( C

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Feb 27, 2025

ok

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Aug 3, 2024

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By JV t

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Dec 31, 2023

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By Lizeth D

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Oct 21, 2024

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By GAMILAH A A H

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Aug 18, 2022

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By Huy V C

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Feb 22, 2022

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By Dinesh V

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Oct 25, 2021

By Freya E N

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Jul 19, 2021

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By Shivani B

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Jan 2, 2022

Overall, the org has done a fabulous initiative through this roll -out. The course contains a lot of details which are pertaining to various scenarios that could be encountered. It gets clustered at some places but the flow maintained is really good !

By Amaury S R

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Apr 19, 2021

The course is amazing! The information is made in a really easy way to understand and the knowledge I gain is exactly what I wanted and needed. The only thing I would improve is to have more chances to practice within the course.

By Garland B I

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Mar 21, 2022

Week #2 was super painful to get through. As much as I've learned much through that course, it's just been a pain. Other than that, the other weeks have been challenging and great to learn in the terms of advertising.

By Abdelaziz S

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Dec 26, 2020

A very detailed and well structured course that enable me to assimilate the needed metrics to measure and track when advertising through Facebook platform and how to well communicate the results to the team.

By Matthew C

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Nov 15, 2022

It's a very good course for individuals who are non-technical. I had hoped that the A/B testing would have been more in-depth than just a point and click (and selling) of Meta's services.

By Jimmy K

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Dec 7, 2023

This course brought out a lot of soft social skills that are needed for SM marketing. It was a great balance between teaching and showing real live examples of marketing evaluation.