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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,693 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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476 - 500 of 581 Reviews for Think Outside the Inbox: Email Marketing

By Laiba S

鈥�

Mar 22, 2025

Good

By VU V N

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Mar 14, 2025

good

By Mavis V

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Jan 22, 2025

good

By A2_19 A S N

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Oct 21, 2024

nice

By Muhammad T

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Aug 3, 2024

Nice

By Noor-ul- H

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Jul 22, 2024

Good

By Kamron J

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May 23, 2024

Good

By Priya D

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Apr 13, 2024

good

By Naima B

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Feb 3, 2024

good

By Mohamed E H I T S

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Dec 19, 2023

Good

By ASHISH G

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Dec 18, 2023

good

By Ploy R

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Oct 17, 2023

good

By Akur S

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Oct 1, 2023

good

By Galo A

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Nov 17, 2022

good

By Mujtaba H

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Jun 10, 2022

well

By 毓亘丿丕賱賳丕氐乇 賳 賲 廿 丕

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Dec 13, 2024

噩賷丿

By Mohammed A S

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Sep 14, 2024

yes

By Dhairya A

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Jul 8, 2023

grt

By VINIT S

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Mar 26, 2023

...

By SUANE G D A O

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May 29, 2025

ok

By IDOWU O

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Apr 27, 2023

ok

By Dechdumrong P

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Sep 24, 2024

-

By Ravshanbek M

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May 3, 2024

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By Oltinoy T

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Apr 30, 2024

5

By Chukwuma I

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Jan 29, 2024

From the "step" directions, it seems as if the "Activity: Present email marketing data to stakeholders" was supposed to have a "Summary" template link to work with. Where we could find summary, recommendation, speaker-notes spaces to fill. The Exemplar after it also did not have a "Summary" exemplar link as well to see what a clear example of what a good answer would be. It was just explained in the write-ups. Please can we get feedback on this? I also feel maybe there should be a way for users to view all their posts made in the peers' section in a course (that's in the entire series) and the interactions the posts received, sort of like a mini how social media platform. That'll boost more connectivity amongst the learners. I also think it would be nice to know the tutors can pop up once in a while to read and interact with our posts. It'll be very encouraging and feel like real-time learning. The course was fun overall. And I was happy to learn new things. Miriam did a fabulous job.